How Poignant Year Points Affect Marketing

mothers day Liverpool and how to become a driving instructor

Commercial celebrations and similar poignant times of the year affect the marketing campaigns for a range of service industries. I was reading a post tackling the topic of mothers day Liverpool on a local restaurant website recently and it struck me how it was actually a commercial driven post clearly from the restaurant trying to entice people to their restaurant for Mothers Day.

This happens throughout the year – multiple businesses all fight it out for the attention of the often unsuspecting public to sell their wares much like a bustling market place where stall owners try to shout out their prices and special deals to attract the peruses.

But what do we do as property owners?

Our portfolio of commercial and domestic properties have grown over the years and in likewise similarities to the people who entice people in a variety of ways to their services or products we too now compete against other property owners trying to entice our potential customers to pay attention to what we offer.

We have discussed the various ways that we can do this, perhaps by lowering our prices, offering a rent free period etc but it seems that it is becoming increasingly difficult for us to reach a satisfactory USP that enables the Hawortharts Group to stand out amongst the crowd.

The subtleties of creating a USP are often overlooked because good business owners sometimes do it without breaking a sweat simply because they know how to promote their service well. Another article for instance “how to become a driving instructor” from a driving school called Qual’s in Wirral simply offers the advice required for those looking to change their career and be the most helpful resource for the prospect.

Property perhaps could be no different. It could be that we don’t need the USP that my wife and I so often spent hours discussing and in fact all we really need to do is to get in front of the people who are looking in the first place.

This is a short article that hopefully will be the first of many looking at the ways that private landlords market themselves and their company – do they create a USP that is almost too good to be true and win their customers that way or do they simply be the first to the post as it where?

We’re going to try a few tests over the coming months to see which is the more effective solution and we’ll publicly tell you what we’re doing and the results of those ventures.


Easing the Burden for First Time Home Buyers in the UK

house buying

The global economic situation is strenuous enough and this is visible even in the property market in the United Kingdom.

The financial life for buyers in the UK who are trying to acquire homes for the first time is more difficult than ever before. With thousands of pounds required for mortgage deposits, little saving returns and rental costs that take up big chunks of money monthly, the chances of owning homes seem bleak for many aspiring dreamers. Wirral Conservatories add significant value to your home when built with a solid roof, see Pure Ltd for more information. I can personally recommend Pure for Liverpool Conservatories to add value to homes in Liverpool. 

The housing market isn’t so vibrant at the moment and this is evident even in many UK property news stories. Families with responsibilities such as having to bring up children and pets, including the free puppy you gave a home to that you got them to teach them responsibilities.

Housing experts though, tend to see a light at the end of the tunnel as they show high and positive expectations with rising house prices in the years to come. Recent predictions from estate agents suggest that UK property prices will go up by 19.3% as 2019 ends. If interest and wages on savings do not manage to keep pace then affordability shall continue to be a concern for those seeking to buy homes for the first time. There are many buyers securing mortgages in the UK every day as a first step in climbing the property ladder where many sometimes miss the first step.

Experts say that buyers can make this decision easier through good preparation. A buyer should be able to find the home they want within a span of one week. A realistic buyer must look for a suitable home, within their budget and in a short while. Buyers should throw themselves into the process and focus totally. The search should be hard and precise and not just light strolling on weekends in prospect areas. One is advised to borrow on their credit card then pay back for an even better credit score which results in a better assessment of mortgage applications. 

Buyers must to play nice with estate agents because a huge part of the success of the home search relies on them. An easier to work with buyer who is more cooperative and flexible is in a better position to have more consideration from an online estate agent or Chester estate agent and will be informed of better houses that are competitively priced in the market as soon as they pop up, these new breed of estate agent offer lower fees and have lower overheads and a more balanced outlook on the market. They want buyers who are easy, clear and precise on their dream house, enthusiastic, involved and decent. Getting on the electoral roll is yet another way for buyers in the UK to have better credit scores for mortgage scores. 

The ability to vote and having a permanent address helps one to earn points on their score. This affects younger adults who move around a lot living in rented accommodation as students. Before starting the house hunt, a buyer is advised to carry out a simple check on their credit file six months earlier. One is advised to do this with all three agencies for credit reference, these being Call Credit, Equifax and Experian. By doing this before going through with mortgage applications, a buyer has ample time to correct any omissions or inaccuracies in their credit file.

Don’t miss out on this new trend in selling you home, you could find yourselves considerably out of pocket! If you have any questions about estate agents or selling your home.

The Power Of Video For Business

the power of video

We’ve talked about a few things in this blog over the years ranging from solicitors and how they can help you out of a pickle and how to reduce the stress from moving home (if you’ve been there and done that then you’ll know what we mean).

We’ve given ourselves free reign at this point to talk about something entirely different and that how video affects everyone’s life.

It can be a video to help you with your online marketing or a promotional advert on TV or even corporate training video. This medium has the power to catch the attention of people and keep them fixed to your message in a way that no other channel can. The solicitors who you may have dealt with in the past or the conveyancing company who handled your transactions during the move no doubt caught your attention before you decided to work with them – how did they do it?

Video Is Used By Companies Of All Sizes

Even big high street banks use the power of video, as do smaller companies looking to get a leg up on the ladder of success.

There’s no doubt about it that video can really give your business a boost and we’re here to recommend a video production company in Liverpool called Zut Media (see video production Liverpool or video production Manchester for more information) to you. One of our writers worked with these guys when he was at another company (we won’t embarrass this person by naming them) and the work they did was stunning! He moved to a new company is in the industrial training services market and he is frantically now trying to convince the marketing team that they should be promoting their services with Zut. Previously Zut put together a fantastic short advert that showed exactly what they did and how they can help people looking to train for health and safety, fire safety, CPC driving and a whole host more of things for the other company and the response brought in so many bookings that their courses were booked for months.

Of course this is just a single example and it’s been raised because we knew the person involved but there are lots of success stories where video has been used rather than plain text or images to promote a service or product.

Sales Funnels & Statistic of Video Marketing

sales funnel

Take a look at the typical sales funnel above and now watch the video below and you’ll see what we mean.

Imagine having the power of these statistics dumped straight into that funnel without the requirement to use the services of an IT support company (we recommend Premier IT). Assuming you are a business looking at this whole process from your side of the fence this is a nice and juicy way to attract new potential clients for sure.

On the other hand if you are a consumer then you are a statistic (sorry) who get’s pulled into these funnels in this way (we all are really).

Summary & Conclusion

Video helps sell a message, whether that comes from a product or service. Video’s can help a business get their message across in a way that other marketing mediums cannot. We all benefit from video because the message is clearer and the statistics show that it not only is on the side of busiensses who decide to use it as a marketing tool but also for the consumers who gain from watching them too.

Conversations with a solicitor in Chester

solicitors chester

I heard a story on the radio the other day and it made me think. I’ve decided to write about it and to also talk about a bit of stuff that has been on my mind of late given what’s going on with the economy. There is a solicitors in St Helens who helped me out a few years ago with some conveyancing and during that time I got to know my solicitor quite well. I remember having a chat about the effect of the economy during the recession. But this article is about a slightly different exerience with another friend of mine in Chester.

Law firms can not afford to pay Conveyancing Solicitors or any other member of staff to be sat around twiddling their thumbs. That is the sad fact of the matter. Since the beginning of the credit crunch prior to the recession in September 2007, nowadays there are not even half the amount of conveyancing transactions and for that reason not even half the quantity of work with Conveyancers.

Every conveyancing firm continues to be impacted by this. Some firms have already been in a position to transfer staff into other departments however many have experienced to create redundancies. Recently legal requirements Society Gazette reported that recruitment agencies were becoming inundated with Conveyancing and Conveyancers Solicitors who had previously been made redundant.

Up to August 2007 Conveyancers were in great demand that was reflected within their remuneration packages. Many are now being made redundant, suffering pay cuts or faced with extremely poor job security. It is not easy to recall recently every other trade or profession to become devalued by a great deal in this short time. It is not only the employees used in the profession that are suffering but individuals who have spent years training to be Conveyancing Solicitors or Licensed Conveyancers, many now discover the skills they may have obtaining are practically worthless.

Many Conveyancing Solicitors Firms will be in a fortunate position of having the ability to downsize. Many smaller solicitors offices and sole practitioners who are entirely dependent on conveyancing work are unable to take such action, however. They now face a challenging decision whether or otherwise it really is worth continuing or closing down. Not many Solicitors have shut down up to now. They have insurance until 30th September 2008. That is the reason for this. The cost of insurance for conveyancing firms is set to increase considerably as it is predicted that the drop in house prices will cause more negligence claims against Conveyancing Solicitors, however.

The issue is compounded by the development of Home Information Packs (HIPs) [http: //] in August 2007. Their purpose ended up being to accelerate the Conveyancing process, however effect continues to be to place the commission from the HIP in to the hands from the selling agent. They are in a position to direct the customer regarding who ought to be preparing the rest and for that reason influence which Solicitor performs the Conveyancing. Many Conveyancing Solicitors now find it hard to determine as to what extent they may have lost the work they do due to the loan crunch or because of the Introduction of HIPs.

Conveyancing Firms also face another obstacle from what is known ‘run off’ insurance. If they close down without a successor practice, this is an additional insurance premium that a Solicitors Office must pay. Nobody would like to buy or dominate a conveyancing firm right now! The elope premium is generally between 200 – 225% from the initial premium. By means of a good example: –

A Conveyancing Solicitors firm paid their indemnity insurance premium of £20,000 for October 2007 to September 2008. 000 if they wish to close down before 30th September 2008 they will have to pay an additional ‘run off’ premium of £45. This could be quite a motivation to not close down but to carry on trading. Reports suggest that their insurance premium will increase by at least 25% which would mean that they would have to pay £25,000 to insure between October 2008 and September 2009. To compound matters virtually all predictions are for your real estate market to carry on to slow therefore and down increase the likelihood of them closing down the coming year. They might then need to pay a ‘run off’ premium of 225% from the higher premium. Within this example the solicitors firm would need to pay an extra £56,250 ‘run off’ insurance premium on the top of their £25,000 premium if they close down the coming year. A relatively worrying £81,250 altogether.

Some common legal myths dispelled

laughing policemen

What people believe: If you are living with somebody as husband/wife then you are seen as the same legally.

The truth is: Legal requirements will not identify typical-legislation spouse. You’re either legally married or you are not. There exists absolutely nothing between. The lawful expression for those who stay with each other is “Co-habitees”.

What people believe: If I’m a married person and I unfortunately die then my spouse can get every thing regardless of whether I’ve composed a will or otherwise.

The truth is: This is simply not the situation. In the event you pass away without having a will means your spouse might get a really small percentage of the property and your kids a big slice of it instantly. You need to compose a will.

What people believe: You can’t wed your own mother according to legislation.

The truth is: the mind boggles as to why you would want to do this!

What people believe: If you wish to copyright laws some thing you just place it within an post and envelope it to your self.

The truth is: This really is no evidence of copyright laws whatsoever. The items may be easily altered. A much better way is to obtain the fabric day stamped with a company of lawyers or place an initial course shipping stamp around the materials and get the local article workplace to terminate the stamp using their day stamp.

What people believe: Should i be ceased for speeding by a single policeman on their own I could not prosecuted.

The truth is: Oh yeah indeed you are able to. The courts are more inclined to think a policeman stating you had been speeding apart from you stating you weren’t.

What people believe: Should I include the amount dish of my vehicle in stick movie velocity digital cameras can’t get my amount dish.

The truth is: If you are not speeding, this may or may not be true but in any event it is illegal and you can be prosecuted for obscuring the number plate even! We recommend which you don’t try out.

What people believe: Trespasses is going to be prosecuted.

The truth is: Trespass will not be a criminal offense it’s a civil issue. You are able to not prosecuted for trespass. You are able to sue somebody for trespass but unless of course they may have completed some harm you might be unlikely to obtain any cash. When they constantly trespass the very best you will probably get is really a courtroom purchase letting them know to avoid it any longer.

What people believe: If the buyer doesn’t pay for them, if you put “goods belong to the seller until paid for in full” on your invoices it means that you can get and go them back.

The truth is: This might or might not become the situation this will depend about how lengthy you might have been working with the client for and what they have completed with them. Generally this clause is totally unenforceable even though it may be imposed by wording it correctly.

What people believe: I can not bring a claim if I partake in an activity and I sign a form that says I agree that I will not hold the organisers responsible for any death or injury.

The truth is: It really is extremely hard to leave out loss of life or injuries just like any results of any irresponsible motion. This clause is just unenforceable underneath the Unjust Agreement Conditions Take action 1977.

What people believe: In case a trespasser is painful themselves by, for instance, stumbling on the risk on my own property, (maybe a thief even throughout a criminal offense) then that’s challenging on him.

The truth is: Underneath the Occupiers Accountability Take action 1984 We have a responsibility to help keep a thief protected from damage when on my own property!

What people believe: The police should patrol on foot with a single foot in the gutter.

The truth is: Nope!

What people believe: If he arrests you without a hat on then the arrest is unlawful, a policeman must wear his hat.

The truth is: When you get charged with some thing as well as the policeman doesn’t have his cap on don’t believe you’re likely to leave from this.

What people believe: It’s lawful to apprehend or kill a Welshman if he is within the walls of Chester at night.

The truth is: It might have been real 2000 years back but today it might be a certain flame method to lifestyle imprisonment. We put this to a Chester solicitor who just laughed!

What people believe: Housebreaking is illegal

The truth is: There is absolutely no offence of housebreaking in the united kingdom, the offence of robbery is in being a trespasser using the intention to commit a robbery, GBH or sexual assault.

What people believe: In case a business owes me some money but goes bust there’s absolutely nothing I could do to have it back again.

The truth is: Even though you can expect to be an “un-guaranteed borrower” and for that reason, its easy to sue the person “behind the company veil”.

… plus some fascinating details…

You can not be charged with theft if you take something from someone without their knowledge and leave a note saying “I will bring your xxx back next week” AND you take it back next week having treated it as your own and returning it in exactly the same condition. During these conditions we find it difficult to determine what you may be responsible for. True, although bizarre!

If there are no speed limit signs and the street lights are less than 200 meters apart then it is a 30 mph speed limit, on the road.

If a person owes you some cash and will pay you (say) 50 % of it around the schedule that “its fifty percent or absolutely nothing” and you also take it below duress it’s nevertheless generally easy to sue the debtor for your equilibrium (it goes returning to the 17th ct).

Slavery wasn’t abolished lawfully till 1998 from the Human being Legal rights Take action since the 1833 Abolition of Slavery Take action failed to determine what slavery was.

The Importance Of First Impressions


We all know that first impressions are very important. When we meet someone new we instinctively try to make a good impression because chances are the person we meet is judging us and making a decision on whether or not they like us based almost entirely on the first impression.

When it comes to selling you home, first impressions are equally important. Often, a potential buyer will have made up their mind whether they are interested in buying the property before they even step through the door. So if your property isn’t making a good first impression then your property is likely to take a long time to sell, and may not fetch the kind of value you are looking for.

The best way to make a good first impression is to make sure the exterior of your home is immaculate, including the external property facias and the garden.

Starting with the house itself, make sure any painted wood is well kept, and give it a coat of paint if necessary. Replace any broken pains of glass and make sure your windows are cleaned and look well maintained. Replacing windows can be very costly and is a major turnoff to buyers if they think they will have to pay for new windows. If your front door is old and rotting then replace. Ideally you want something modern looking and secure such as a composite door.

The next thing you to do is get the garden looking great. A nice looking garden makes an incredible first impression and welcome people into the home. Don’t underestimate the power of a nicely cut lawn and flower beds overflowing with summer flowers.

Make sure any hedges are cut back and don’t look over grown. They seem alright to you, but imagine how someone new will see your garden and their reaction if it’s all overgrown. Likewise with trees, make sure they aren’t overgrown and especially be sure that they don’t block out any light. Trees can grow very big over time and you may not have noticed how large and obstructive they’ve become. For the removal or prunin of a tree you will need the services of a tree surgeon. It can be a little costly to hire a professional tree surgeon, but it’s well worth the cost. Firstly, you certainly don’t want be chopping down trees yourself because of the risks involved. Also, a poorly clipped tree can look worse than an overgrown one. Take the stress out of the situation by using a reputable tree surgeon who will make the tree look like an asset to your garden.


Once you have your trees well maintained, you garden looking great, and made sure physical exterior of the house is looking good then you’re ready to start thinking about the interior. In our next post we’ll bring you some interior design and home improvements that you can easily and cheaply make to transform your home and make it much easier to sell.

Buying a property can be stressful. However, it does not have to be difficult.


Buying a property or a home is a long and complex process. Typically, it will involve the following steps:


  1. Borrowing


You should get in touch with a mortgage broker and see how much you can actually borrow. They will help you scour the market for the best deals available and show you how to maximise your borrowing power.


  1. Define Your Criteria


The next step involves deciding the exact kind of property you are looking for. Think about how many bedrooms are required and whether you need a garden and parking. If you are buying a flat, decide whether you want a leasehold or a freehold. You should also pick areas you want to live in. Also consider the property tax banding.


  1. Start Searching


Scan local newspapers and the internet. You can also register with professional estate agents. In case you spot a property you are interested in, arrange a viewing through your agent.


  1. Visit Properties


Go out of your way to check out some properties. It is unlikely that you will find the best home straight away. However, keep going and wait until you find something that is worth your investment.


  1. Make an Offer


Once you come across something you love, make an offer. However, first ask your estate agent to find out as much as they can about the property. Most buyers make offers that are below the initial asking price. Therefore, start low and use your agent to negotiate until you reach a satisfactory price. If the property is worth the price the seller is asking, you can offer the full amount.


  1. Acceptance


In case the seller accepts your offer, ask your agent to get the home off the market. Then, hire a trustworthy solicitor.


  1. Arrange the Mortgage


At this stage, you need to sort out your mortgage application. Here, you need to provide a lot of paperwork detailing your outgoings and income.


  1. Paperwork


Ask your solicitor to draw up a contract. The solicitor will also send a list of questions to the seller, including questionnaires asking the fittings and fixtures they will leave on vacating the property.


  1. Surveys


After you agree to the mortgage in principle, your lender will contract a surveyor to check out the property and value it. You can also hire your own surveyor for a more comprehensive look.

Go through the survey and find out everything you can about the property. Renegotiate the price with the seller if a lot of work has to be done to fit up the place. If it is too problematic, pull out of the deal before you incur more costs. However, if you are happy with the new home, arrange with your estate agent to gain access to the property.


  1. Exchange of Contracts


When your conveyer completes all necessary checks, you will sign a contract that will legally commit you to the purchase. It is at this point that you will be required to pay a deposit on the property (which is usually between 5 to 10 percent of the agreed upon price).


  1. Plan to Move In


Once everything is finalised, get a removal van and start planning to move into your new home.

Stamp Duty Overhaul in Autumn Statement

There are many examples of hyperbole in uk property news stories, but none more bandied about than the ‘sweeping’ or ‘grand’ reforms of stamp duty that were outlined in the Autumn Statement, the last before the general election. So what exactly do these reforms mean for the man on the street? Are they really so ‘sweeping’ or ‘grand’? 

new budget 2014

Impact of the new system

The surprising truth is that the talk of how impactful these changes are is, for once, not overstated. The fact of the matter is that for 98% of house buyers, stamp duty will be less than it was under the old system.

The new system:

Buyers of houses below the threshold of £125,000 will not have to pay any stamp duty at all. Between £125,000 and £250,000 the rate will be 2%, rising to 5% for purchases of between £250,000 and £925,000. From £925,000 to £1.5M the stamp duty rises to 10%, and above £1.5M the rate is 12%. 

Benefits of the new stamp duty system:

First of all, the new system is said to be fairer: it is a graduated system much like that used to calculate income tax, and gets rid of the distortion to the market created by having huge jumps up from one band to the next. 
This new system is designed to help those at the lower end of the system and first time buyers to buy a house in an age when it is difficult to even raise a deposit. The lack of stamp duty on purchases under £125K will go some way towards helping those buyers, and thereby reducing the unfairness within the current housing market.
This new system also reflects the dramatic change in house prices since the last system was established, and it is said that it will stop uncertainty at the top end of the market after discussion of Labour’s proposed ‘Mansion Tax’ unsettled the top-tier property business.

Criticism of new stamp duty system

Many have said that George Osborne was simply spiking Labour’s guns, with this helping hand to ordinary middle class families and swingeing cuts to the super-rich, and that this is just a cynical pre-election pandering to the electorate. These policies have been attacked from both sides of the fence. On one side are the rich, who are annoyed by the huge extra payments they have to make in stamp duty in order to fund, in effect, the cuts to stamp duty further down the tree. This also goes against the core conservative and free-market values of a lot of the Conservative party, who believe in the sort of ‘trickle down’ economics that, arguably, have just succeeded in making the rich richer and the poor poorer. 
On the other side of the fence, while they welcome the help for first time buyers and the bottom end of the property market, many feel that the stamp duty tax on the super-rich is not enough. Those in favour of further redistribution of wealth, and equality, feel that tax on the obscenely wealthy should be higher across the board, and not linked just to property. The fact is that due to the crazy inflation of house prices in London and other economic centres, even £2.5 million will no longer buy a property as large as one might imagine. Sometimes, it will buy no more than a one or two bedroom flat.
Other critics have stated that this stamp duty reform will boost the market, and could cause an unsustainable rise in house prices. This would in fact have the opposite effect than that intended for ordinary buyers across the country. George Osborne has denied these claims.

Wherever your political allegiances lie, it is clear that stamp duty reform will have a big impact on house buyers.